When Glover brand berthed on Friday, 19th of March, 2021, with a campaign #ActivatetheXchange, they did so with announcement of some brand influencers to boost visibility and awareness. Some months down the line, it appears the company’s move yielded encouraging dividends as the company has since added to their list.
Brand influencing marketing is fast-growing across the globe and it appears Glover understands the dynamics of this new phenomenon and it’s using it to pilot its operation. Thus it becomes imperative to take a look at our their brand influencers are helping the brand to grow.
The influencers in the kitty of the brand presently include Nengi, CeeC, Diiadem and Berbiedoll, Josh2Funny, Tohanie, Demilade, Chisom_e, B3loved, JustJeremy, Elona and Desire Osiri.
Former Big Brother Naija Housemate and reality TV star, Rebecca Nengi Hampson known as Nengi has a lot of clout in the entertainment and lifestyle space. On Instagram alone she has 2.9 million followers with whom she could present Glover.
CeeC, Cynthia Nwadiora, is another BBNaija reality TV star and she comes into the equation with 2.8 million followers with whom Glover can interface.
Diiadem Adeola Adeyemi is a beauty specialist, highly popular in the lifestyle and entertainment space . She currently has 438 thousand followers.
Berbiedoll, Christianah Kayode is armed with 505 followers with whom she influences brands.
Josh2Funny, Josh Alfred brings his 2 million followers on Instagram to the table in brand visibility and awareness for the Glover brand.
Tohanie, Demilade, Chisom_e, B3loved, JustJeremy, Elona and Desire Osiri bring 26 thousand, 177 thousand, 158 thousand, 49 thousand, 56 thousand, 77 thousand and 36 thousand followers respectively to bear on the Glover brand.
Cumulatively, that is a community of over ten million youths that could be doing business with the brand. In the latest research,the youth comprise about 42.54 percent of the country’s 200 million population. This explains why there is a rapid growth of gift card trading in Nigeria where Glover is entrenching itself as a major player.
Glover was founded to bring a solution for unused gift cards in Nigeria, as converting gift cards to cash once posed a major problem. Glover is an affiliate company of Patricia responsible for gift card exchanges.