High-flying jewellery mogul Aisha Ochuwa Tella has explained that her choice of business wasn’t by accident but was borne out of her abiding interest in “all that glitter.”
Responding to questions in a recent interview, she said: “I chose the jewellery business because I really love shiny things; shiny metals, stones and everything luxurious.”
Aisha Ochuwa Tella is the CEO of Everything Beautiful by OA, under which she runs three successful brands namely AishaOchuwa Jewellery, which focused on stainless steel jewellery and watches, AishaOchuwa Luxury whose main concern is the sales of luxury jewels made of pure gold and diamond and Shop AishaOchuwa devoted to sales of clothes and bags of various sizes and make.
Aisha Ochuwa Tella who started the jewellery business while in her first year in the university, avowed she has been in the business now for 12 years.
“I now have an in-depth understanding of the different types of metal hardware and can differentiate between stones,” she stated.
A lawyer by profession, her legal background has been eclipsed by her image as an entrepreneur. Sharing some of the business wisdom that made her successful she said: “Patience is a virtue. You have to be patient with customers in order to preserve them and be patient with the process so you do not make mistakes.”
She added: “The best advice I have had has been from the Bible―”there is dignity in labour.” This has guided my steps and has helped me fight laziness.”
On the profitability of the jewellery business, she quipped: “I made the highest sales in the history of my business during the lockdown.”
She further gave an insight into her association with the National Association of Nigerian Students, NANS.
“Philanthropy was one of the major reasons for my decoration as NANS Matron. I try my best to make education easy for students by supporting them in my little ways,” she said.