The partnership between Guinness Nigeria Plc and the Federal Roads Safety Corps (FRSC} has helped to reach out to millions of Nigerians through the annual ‘ember months’ Responsible Drinking public awareness campaign.
This was disclosed by the Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa, at this year’s campaign, the 13th since the inauguration, which took place at the Agege Motor Park in Lagos, with the aim of enlightening the public on the harmful consequences of alcohol abuse..
.“Through our ember months campaigns, we want to give ourconsumers the right information in order to help them make the right decisions around using alcohol as part of a balanced lifestyle. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. Consumers are at the heart of everything we do as an organisation and are the basis for our existence. We are, therefore, interested in using education and awareness as a way to curb instances of alcohol misuse and more specifically in this case drink driving,” Ndegwa said.
He also commended the FRSC for the critical role it plays in reducng accidents; “As a company, we are proud of the impact we have been able to make through our partnership with the FRSC and other stakeholders. I’m positive that our collective actions will help promote the culture of responsible drinking and ensure the safety of those traveling on Nigerian roads.”
On his part, the Lagos Sector Commander of the FRSC, Mr. Hyginus Omeje, commended Guinness for sustaining the campaign in past 13 years,
Omeje, who is a Corps Commander, noted that driving under the influence was an underlying factor in some of the road traffic crashes recorded, disclosing that the breathalyzers Guinness Nigeria donated to the FRSC in 2015, have been used to collate baseline data on driving under the influence (DUI) within the state.z