Boss of E3M Ideas, Steve Babaeko has opened up on how he discovered rave of the moment, Simi.
In a chat with TS Weekend, the serial entrepreneur and advertising guru who is known for pushing boundaries revealed he never knew Simi until he heard her music online.
He said: “Nobody introduced me to Simi. I just went to notjustokay.com like I normally do before I start work every morning. Then I heard a cover of Drake’s Mavin’s Room by Simi and got hooked right away. I picked up my phone and called my friend, Osagie Alonge and asked if he knew her. He said he knew Simi and I asked him to get her to come and see me. She came and we talked. The moment I saw her, the connection was instant.
“I am really proud of Simi. She is incredibly talented and hard working; she is one of the most hardworking musicians I ever met. She is a good producer who knows what she wants and she is also working with Oscar, another incredible producer; the combination is mind blowing!
“Simi mixed and mastered all the songs on Adekunle Gold’s album except for one song. She is also an incredible songwriter and has written songs for Bez Idakula and Darey Art Alade. Simi is like a daughter to me.”