Omodele Adigun
The series of savings promo conducted over 11-year period has left a positive impact on the deposit base of Fidelity Bank Plc, just as N92 million cash prizes have so far been won in its ongoing Get Alert in Millions (GAIM) Season 3 promo with many consolation prizes and N4.5 million worth of airtime.
Disclosing this last Tuesday in Lagos on the sidelines of the 5th draw of GAIM, the Regional Bank Head for Victoria Island Region of the bank, Mrs. Chinwe Iloghalu, who stood in for the bank’s Managing Director/CEO, Mr. Nnamdi Okonkwo, said the savings base of the bank has grown by leaps and bounds due to the promos.
“Very soon, our financials will be published and you will see a major growth in our savings base. It is a positive growth and we will continue to drive this growth through our promos,” she said. She explained that promo is a way of expressing gratitude to the bank’s customers who have been with it all the while.
Her words: “It is a way of showing appreciation to our customers for their total commitment to the bank. What we are trying to do is to build customer loyalty and also encourage savings culture among Nigerians. The CBN has been very passionate about financial inclusion among the Nigerian populace. And this is Fidelity Bank’s way of encouraging savings culture among the citizenry.”
Mrs. Iloghalu stated that the bank has transformed the lives of the winners as well as account opening processes of the bank to make it easy and simple for prospective customers.
“The advice we give to our customers is to continue to save. You heard the testimonials of the cash prize winners. Most of them are entrepreneurs. We have been changing lives. And coincidentally, most of our winners are young, aspiring entrepreneurs and business people. And we have stories about how lives have been transformed with this savings promo. So we want to encourage people to save because it is savings that will transform your life.”