As the Nigerian entertainment industry continues to evolve, there are more opportunities for innovative entertainers not just to make money, but to make a name for themselves.
One of such individuals is talented and energetic hype man, Emmyblaq. Ikechukwu Emmanuel Chima better known as Emmyblaq is a vivacious artiste known for songs like ‘Ballers alert’, ‘Kick poverty’, ‘Wife material amongst others.
Emmyblaq stated that he desires to have more hit songs and international collaborations.
“I want to have more hits songs, win awards, clinch award nominations, and also get both local and international collaborations to my credits”.
Asked the importance of hype men to the entertainment eco system, he said: “The awareness about the hype industry isn’t as strong as it ought to be. Brands should know they basically need the services of hype men to grow their platform and business”.
Emmyblaq who has worked with the likes of Waje, Teni, Dj Kaywise and other A-list entertainers said that being a hype man is not just about jumping on stage and vocalizing catch phrases.
“A lot of Nigerians don’t know the value hype men bring to the table. Being a hype man is not about jumping on stage and vocalizing catch phrases. One has to understand audience psychology, understand their mood, what to say at the right time and the kind of ‘lingo’ that lifts their spirit”.
The graduate of Federal Polytechnic added that the awareness about the hype industry isn’t as vibrant as it ought to be.
“The awareness about the hype industry isn’t as strong as it ought to be. Brands should know they basically need the services of hype men to grow their platform and business”.
The Imo State born entertainer also recounted how he became a hype man.
“My passion for entertainment and desire to make people happy led me into hype. I actually kicked off as a content creator, I made comic skits in collaboration with some friends. As they say, the only constant thing in life is change. Being a skit maker, automatically makes one an entertainer. I got engaged by Valchi, a fast food where I made my first hype debut. The response, commendations and feedbacks from customers, inspired me to officially identify myself as a hype man”