By Chinedu Oparaku
Are you feeling stagnant in your current marketing position? Don’t worry; a promotion is a natural desire of anyone who has been in a role for a while. This article will guide you on transitioning from a junior marketing role to a more fitting one, showing you the potential for growth and advancement in marketing.
Firstly, all preparations originate in the mind. A promotion requires mental preparation. Observing how you feel about your current employment can help you determine if you’re ready for a new role. Are you bored or challenged right now? Do you look forward to or fear impending projects? You have probably outgrown your work if it isn’t inspiring you as much as it once did. Your readiness for professional advancement can be assessed by looking at your first job description. Do you continue to focus on the same main assignments and projects? Or have you switched to more complex work? You are overdue for a new job if your role has already evolved from what it was.
Setting career goals enables one to get promoted to a more suited role. Gaining a new title, a small symbol of achievement you can flaunt on social media sites like LinkedIn or Twitter, can be alluring. Pause to contemplate the precise implications of this advancement. In your present position, are you an expert at everything? Would a fresh title open up new avenues for marketing? How would you make use of those chances to develop?
List all your career aspirations that fall outside a certain job title or income range. Titles, pay scales, or career path marketing should maintain these objectives. These are frequently random and vary from business to business.
Acquiring new skills is a surefire way to enhance your professional value and open doors to new opportunities. If you aspire to work as a content creator, for instance, strive to become an expert in the field and pick up new skills. Your boss is always interested in the value you bring to the company, and when you continuously improve your skills, a promotion is almost guaranteed. This emphasis on skill acquisition can inspire and motivate you to enhance your professional value.
Think of both broad and targeted marketing avenues. Marketers like to brag about how many hats they wear. They may work as journalists, analysts, or designers in the future. Smaller businesses just starting to invest in marketing frequently search for generalists or marketers who can handle it all.
However, there comes a point when having too many generalists becomes overwhelming. As businesses expand, they realise how important it is to have a dedicated graphic designer, content manager, campaign manager, marketing analyst, and social media manager, to mention a few. The majority of marketers alternate between periods of generalist and speciality work. Generalist abilities are frequently applicable while leading a department or managing a team. If not, specific abilities can help marketers succeed.
If you have experience working as a generalist, consider a position that enables you to concentrate on a speciality. If you’ve worked for a long period in a particular speciality, consider broadening your skill set by taking a generalist position for a while. You’ll have the chance to develop and become a more accomplished marketer.
Chinedu Oparaku is a marketing Tech leader and serves as Director of Marketing at Moniepoint Inc.