International Advertising Association (IAA), Africa in collaboration with the Advertising Regulation Council of Nigeria (ARCON), Association of Advertising Agencies of Nigeria (AAAN), Advertising Association of Ghana, IAA Nigeria and Ghana chapters is set to host CEOs, public sector leaders, media owners, CMOs, private sector and civil organisations at the fifth edition of the IAA Africa Rising Conference.
Scheduled to hold in Accra, Ghana from October 4 to 5, 2022, the conference which will also host over 700 virtual delegates from Africa and across the globe will bring together industry professionals to deliberate and seek new and improved ways to project the industry on the continent and across the globe.
President, IAA Ghana and Vice President /Area Director, IAA Global, Mrs. Norkor Dauh, noted that, “while the African continent has fared better in the areas of containing the COVID-19 spread and limiting loss of lives in comparison to other continents, the economic front has been critically hit with most businesses struggling to stay afloat. This is why Africa Rising 5 with the theme: Brands for purpose, Brands for people, will focus on social progress and commercial growth, opportunities for young professionals, leadership and what brands are doing to stay relevant, as well.
On the uniqueness of Africa Rising 5, Dauh said: “This year’s leadership conference will highlight brands that have chalked success in the areas of growth and in their ability to make a difference in the communities and will also dissect a vast range of topics such as social progress, commercial growth, digital transformation, diversity and inclusion, exploring insights from local strategies that will serve as key factors to the continent’s revival.”
Partnered by some of the world’s global best brands such as Google, CNN, Dangote Group, MTN, Brand Finance, Wim Africa and Women in Marketing, Africa Rising 5’s speakers will include innovative, Afrocentric, creative, research based and engaging thought leaders such as: Dr. Olalekan Fadolapo, Director General, ARCON, Nigeria; Kate Cronin, Chief Brand Officer, Moderna; Daniel Mckorley, Founder, Chairman and CEO, McDan Group of Companies, Koo Govender, CEO, Dentsu, South Africa; Islam Eldessouky, Global Creative Strategy Director (Hydration, Sports, Tea and Coffee) The Coca-Cola Company; Nnenna Onyewuchi, Co-Founder/Chief growth Officer, Halo Invest and many others.