Info Digital Africa (ID Africa), a Nigerian public relations, marketing communications and strategic advisory company, has announced the launch of its operations in Ghana and Kenya.
The announcement coincides with the company’s seventh-anniversary celebrations.
The company was founded in 2015 by Ayeni Adekunle as part of BHM, an Africa-focused international PR and communications network with offices in Nigeria and the United Kingdom.
ID Africa will serve as BHM’s Pan-African advisory and execution firm helping consumers, brands, organisations, and governments make sense of the world’s most promising continent. Through local and regional adviser-led outfit, ID Africa will use a combination of owned media consumer insights, market knowledge, vast content studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the continent.
Femi Falodun, chief executive officer, ID Africa, said: “After seven years of building and perfecting our unique approach to marketing and communications in Nigeria, we are now taking this distinctive proposition to other parts of Africa. With a combination of owned media consumer insights, proprietary technology, editorial expertise, and advisers, we are positioned to deliver truly impactful work across the continent.