Zika Bobby
International Breweries PLC, has hosted its distribution partners across the country to a gala night at the Lagos Sheraton Hotel. The event was an opportunity for the company’s distributors, trade partners and other key stakeholders within the distribution value chain to exchange ideas, as well as deepen business relationships. It also provided the company an opportunity to fete and commend the performance of the distributor partners, with those who had excelled in their performance in the recent financial year, winning delectable prizes.
Managing Director, International Breweries PLC, Mrs. Annabelle Degroot, who commended distributors for recording success in 2018, however reminded them that the organization is keen on meeting the needs of consumers across the country.
Degroot assured the distribution partners that the company would continue to engage them closely and render support to their businesses.
She reminded the distribution partners about the company’s commitment to its communities and sustainability in general. International Breweries PLC, she said, will continue to invest in the provision of potable water to its communities, while also availing prospective entrepreneurs with entrepreneurial training and support including mentorship. The company, she added would, by virtue of its membership of the Beer Sector Group of the Manufacturers’ Association of Nigeria, remain very committed to driving responsible alcohol use in Nigeria.
Speaking on the role and relationship that exists between the company and its distributors, National Sales Director, Godwin Oche, said: “Our distributor-partners play a very critical role in our supply chain and I am particularly proud of the synergy that exists between them and our team.”
Oche added that “from overseeing the movements of products from our factories to the points of sale and managing all attendant risks, our distributors have been able to bring real value to our consumers and in good time too, which has helped to enhance our reach and ensure year-round availability of our leading product brands across the country.”
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