Stories by Tony Ogaga
In 2014, she hit the limelight after she won the fourth edition of Nigerian Idol and expectations were high. However, more than two years after, Evelle is yet to deliver.
“A whole lot has happened. I have been in the wrong places. I was getting into the music business and I had to learn. I have been with Universal but it did not work out so I am with ACI now,” Evelle told TS Weekend in a chat recently.
“The deal was a bit of a challenge because Universal is based in SA and I was based in Nigeria and they don’t know how things are done here. I needed a record label that would know me one-on-one and would want to see me grow. They didn’t even know me facially because they have a lot of artistes and I did not want to be on a record label that would bench me.
“At some point it was hard to promote songs. In Nigeria, if you don’t have money you can’t promote yourself and they were telling me that it is against their rules to spend money promoting a song, so I quit the deal. It was really tough but thank goodness I am out.” Evelle revealed.
Is she disappointed? Her response: “Initially I was sad because people were expecting a lot but I realised that I needed to go through all these. Everything that happened prepared me for what is happening right now.”
ACI
Today, she is signed to a new record label, ACI Entertainment which made its entry into the Nigerian space recently. Commenting on her new label she said: “ACI has been family forever. I have worked with them before. I trust this people I know them and I know what they want to do so I can trust them and most of all these are people that are happy to see me hit the next level. The deal is something anybody will be happy about. I am working on my album right now.”
Does she have any regrets about Nigerian Idol: “No, they gave me the platform to start my career,” she quipped.
Tuface, Waje for Coke Studio season 4
Coke Studio Africa is back with season 4 themed ‘Discover’, featuring Tuface Idibia, Flavour, Patoranking, Waje, Falz, Kiss Daniel and Simi among a host of other African acts, to create over 90 songs which will be aired on 11 episodes.
Commenting, Patricia Jemibewon, Marketing Director, Coca Cola Nigeria said: “We are glad to be creating refreshingly new sound in the music industry across Africa through Coke Studio each new season. Each new season will continue to offer something revitsalising to fans and we are promising that Coke Studio Season 4 will be even more awesome.”
Coke Studio is a music platform that brings together the best musicians and music producers from different African countries to collaborate and produce new songs.