Nigerian Afropop star Joseph Akinfewa popularly known as ‘JOEBOY’ today, Thursday, February 4, released this first full-length debut, Somewhere Between Beauty & Magic via Banku Music/emPawa Africa.
The Lagos-born singer continues his ascent with Somewhere Between Beauty & Magic, a celebration of love in its myriad forms. JOEBOY is the sole vocalist across the project’s 14 tracks, which were produced by a committee of top Afrobeats producers led by E Kelly, Killertunes,Dëra, and BeatsbyKO.
“Working on this project was life-changing — I met a version of myself I never knew before,” JOEBOY says. “The plan was to come up with a title that best describes love, without actually using the word love. Hence Somewhere Between Beauty & Magic. Because love is a perfect blend of beauty and magic.”
Somewhere Between Beauty & Magic follows JOEBOY’s 2019 EP, Love and Light, and a series of notable 2020 collaborations including ‘Sun Comes Up” with Major Lazer and “Nobody” with Mr Eazi and DJ Neptune. “Nobody” was the #1 song of 2020 in Nigeria, topping Apple Music’s singles chart in eight countries on its way to over 100 million streams worldwide Globally, “Nobody” was the third most popular song of the year on Triller, where users uploaded more than 10 million videos soundtracked by the song.
Joeboy was the first artiste to participate in emPawa Africa, the talent incubator and mentorship program founded by Mr Eazi. He has become a symbol of the initiative’s success and potential, reaching number one on Apple Music in Nigeria and Uganda with ‘Baby’ and ‘Beginning’ – his first two solo singles as well as top ten spots in Kenya, Ghana and Zimbabwe.
Two singles – Lonely and Celebration were premiered earlier prior to the release of the album today and are topping charts across the continent already. Joeboy will commence national media rounds this weekend and is putting finishing touches to plans for an African Media tour.