Jumia kicks off brand festival campaign

Jumia, pan-African e-commerce platform, has commenced its annual brand festival campaign, targeted at promoting authentic products at the best prices directly from the manufacturers on the Jumia platform.
The campaign, launched, yesterday, would run till October 2, 2022, and would offer millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Samsung, Infinix, Umidigi, Nivea, DeFacto, Nestle, Bacardi, Intel/HP, Unilever, Pernod Ricard, Oraimo, Diageo, Coca Cola, Apple, and Xiaomi.
Chief Commercial Officer, Jumia Nigeria, Ijeoma Arum, said the festival does not only target the promotion of authentic products, but also serves as a means for consumers to get the best prices directly from the manufacturers on the platform.
“We are aware of the needs of today’s consumers, which is to gain quality goods at the most competitive market prices and that is the essence of this campaign. We have partnered with the best international brands to make their products accessible to consumers across the country, so consumers can spend less while buying more,” Arum said.
Manager e-commerce Group, Samsung Electronics West and Central Africa, Oyebade Moses, said partnering with Jumia provides an opportunity to providing customers with amazing offers on the company’s products.
“With the current economic situation, it is imperative to ensure that customers are still able to access basic commodities that have a significant impact on their daily activities. The Jumia Brand Festival is set to provide this and we are happy to be a part of it,” Moses said.
Consumers can take advantage of the amazing offers during the anniversary sale by simply downloading the Jumia App. The campaign would feature treasure hunt, brand days, daily check-in, and flash sales, where consumers can win exciting prizes and get further discounts on a number of products. The campaign is also providing free shipping on a wide range of products to consumers within Lagos, Abuja and Ibadan.