Jumia Food has commenced its online ‘food festival’ campaign, promoting meal ordering from top international and local restaurants.
Head of Commercial, On-Demand Services, Jumia Nigeria, Oluwafemi Ajulo said the food festival was another opportunity to promote the adoption of meal ordering in Nigeria.
The two-week campaign started yesterday and would run through October 9, 2022.
Ajulo said consumers would have the opportunity to buy meals of up to 50 per cent off from their favourite restaurants such as Indomie Cafe, Burger King, Dodo Pizza, Cold Stone Creamery, Pinkberry, Yin Yang Express, Tantalizers, Scoop’d, Pizza Hut, Krispy Kreme Doughnuts and Coffee, Sooya Bistro and Boleboxx. “We have seen more consumers shift to online delivery platforms as a convenient and safer option to enjoy delicious recipes still. We have partnered with the best restaurants to ensure consumers enjoy convenience and affordability while ordering their favourite meals. This campaign also allows us to support our consumers despite the challenges related to inflation and high cost. The campaign will also feature buy one get one free, flash sales, and more,” he said.
Marketing Manager, Cold Stone Creamery and Pinkberry Nigeria, Maruf Lamidi said partnering Jumia for the food festival campaign offered another opportunity for the firm to reiterate its commitment to its customers.
“Jumia Food has allowed us to reach more customers that we would not typically have been able to reach in the Nigerian market, which is why we are excited to be part of this campaign. Customers can be sure of getting the best value when they buy from the Jumia Food app during this period,” he said.