The automotive industry has a long storied history. From the popularity of collecting rare classics to racing perfectly constructed speed machines, it has many niches. One niche that has proved to be an important one for automotive businesses is social media. Considering the aesthetic appeal alone of the car industry, it is ripe for social media exposure. The benefits of using the revving engine of social media to accelerate automotive businesses hadn’t been truly explored until entrepreneur Kieran O’Brien founded GearedSocial.
O’Brien shares that he created GearedSocial to fill a gap in the marketing industry that many people didn’t realize was there. He expands on this by saying that though the automotive industry provides so much business and revenue through sales, insurance, and beyond, it had yet to truly expand online through social media. After having this realization, O’Brien set out to create a formative automotive marketing company, and so, GearedSocial was born. Simply put, GearedSocial utilizes digital marketing strategies to help automotive companies build their revenue through the largest social media platforms. O’Brien shares that the company’s mission statement is not simplistic by chance; he developed GearedSocial to streamline the automotive industry and make businesses within it accessible and primed for engagement on every social media platform. O’Brien explains that he was drawn to use his entrepreneurial skills within the car industry because he is passionate about cars and wanted to focus his business skills on an area that he had a true passion for. O’Brien has also used another business venture to shake up the automotive industry and revolutionize how auto shops go about generating leads and customers. That venture is ShopAccelerator, the company specializes in proprietary lead generation and continues to grow in scale. Of the opportunity for growth within the relationship between the automotive industry and social media, O’Brien says, “There are more and more automotive businesses opening every day, and if each of those businesses utilizes social media they will grow exponentially.”
Kieran O’Brien began his career within digital marketing when he started running the social media campaign for his mentor Matt Curry’s auto repair shop. It was here that he truly realized the growth potential for social media in the automotive industry. O’Brien also cofounded MediaKits.com, a singularity in its field for its innovation that helps create electronic press kits for social media influencers, bloggers, and music artists. Of his plans within the arena of digital marketing, O’Brien says, “Social media and its power within marketing is ever growing and endless, and I hope to explore every avenue that it can offer to businesses to help them expand.”
Automotive businesses are seeing growing success within the automotive industry, and entrepreneur Kieran O’Brien is looking forward to continually ushering this success forward.