If you are in Lagos in September, you wouldn’t want to miss what is billed to be one of the top attractions of the month, the St Eve West African Fashion Week (SEWAFW) a showpiece that is poised to notch up Lagos’ soaring reputation as “The City of Fashion Shows’ and a leading fashion hub in sub-Sahara Africa.
The three-day fashion fair, slated for Sept 8-10, 2017, will turn the Eko Atlantic City, Victoria Island, Lagos to a runway for A-list designers from different countries in the sub-region to they showcase their creativity in a “Fashion on the Street” exhibition at.
St Eve’s quest to discover Africa’s next top fashion brand brings some novelty to the usual glitz and glamour. The show in September is not limited to the usual limelight parades of designers and models. Rather, it is conceived as a broad dais that accommodates fashion’s allied professionals such as photographers, hair stylists and make-up artists
If the words of Evelyn Okere, the organiser, are to be taken literally, spectators at the show will be treated to Project-Fame-kind-of-Fashion-Week.
Audition held on August 11 and 12, produced contestants who will be competing for top prizes when the show kicks off in September.
St Eve will also regale interested members of the public with ‘Future Fashion CEO’s master class on August 24, at 271 Herbert Macaulay Way, Yaba. The focus is on African fashion retail distribution chain. Young entrepreneurs will have the opportunity to meet and learn from industry leaders, which include popular Nigerian designers in the fashion and beauty industry. They will also be treated to free practical classes on photography, makeup and modeling.
SEWAFW 2017 will appeal especially to young fashionistas and budding professionals in the glamour industry.