ADVERTISEMENT
The Sun Nigeria
  • National
  • Columns
    • Broken Tongues
    • Capital Matters
    • Diabetes Corner
    • Duro Onabule
    • Femi Adesina
    • Frank Talk
    • Funke Egbemode
    • Insights
    • Kalu Leadership Series
    • Kunle Solaja
    • Offside Musings
    • PressClips
    • Public Sphere
    • Ralph Egbu
    • Shola Oshunkeye
    • Sideview
    • The Flipside – Eric Osagie
    • Tola Adeniyi
  • Business
  • Politics
  • Entertainment
  • The Sun TV
  • Sporting Sun
No Result
View All Result
  • National
  • Columns
    • Broken Tongues
    • Capital Matters
    • Diabetes Corner
    • Duro Onabule
    • Femi Adesina
    • Frank Talk
    • Funke Egbemode
    • Insights
    • Kalu Leadership Series
    • Kunle Solaja
    • Offside Musings
    • PressClips
    • Public Sphere
    • Ralph Egbu
    • Shola Oshunkeye
    • Sideview
    • The Flipside – Eric Osagie
    • Tola Adeniyi
  • Business
  • Politics
  • Entertainment
  • The Sun TV
  • Sporting Sun
No Result
View All Result
The Sun Nigeria
No Result
View All Result
ADVERTISEMENT
Ley Your Dreams Come Alive – With FCMB Loans
Home Lifestyle

Lulu’s Holistics: An Overnight Idea To A Successful Skincare Brand

23rd April 2021
in Lifestyle
0
Lulu’s Holistics: An Overnight Idea To A Successful Skincare Brand
0
SHARES
35
VIEWS
Share on FacebookShare on Twitter

 

Starting a family business is a challenge in and of itself, but it’s not impossible. Research shows that about 85% of startups are started using family money, and family businesses tend to outperform the rest of the pack by a little over 6%. But the real question is: Is it a good idea to start a business with your mother?
For Deannee Santiago from Lulu’s Holistics, partnering up with her beloved mother was one of the best decisions she has ever made in her life.

The Overnight Idea
Lulu’s Holistics started in the kitchen of Janet ‘Lulu’ Frederick, Deannee Santiago’s mother. Janet wanted to create an alternative to all the available topical skincare products available in the market back then. As a vegan, Janet wanted her skincare products to be as safe, and as cruelty-free as her diet, so she mixed her own self-use products. Janet made everything from soaps, hair care products, and body butters, all the way to yoni scrubs and serums.
While Janet worked her magic, her daughter Deannee recognized the potential of her mother’s concoctions as a solid product line.
The overnight idea turned into a business success when Santiago posted her mother’s skincare products on Instagram, which gained 500 orders on the very first day. Eight months later, the mother and daughter tandem opened their first shop in Florida to cater to the high volume of orders.

Growing Together With the Company
From a mom-and-daughter shop, Lulu’s Holistics took flight and quickly grew to become one of the leading natural skincare brands in America. Janet and Deannee proved to be an unstoppable force and opened two more brick and mortar stores in the US, both in New York City.
The success of their business lies in the way the duo handles their operations. No matter how big the company gets, they have clear roles and stick to them. Janet Frederick is the brains behind the entire skincare collection, including product improvement, and controls the stores. Meanwhile, Deannee Santiago operates the warehouses and ensures that they can keep up with their orders both in the United States and abroad.

This dynamic relationship allowed their humble business to flourish for four years and counting. The bond born out of love and respect transcended into their entrepreneurial lives, which meant that they afforded the same values to their employees and customers. Janet and Deannee treat all of their staff as part of a family, promoting passion and loyalty in their line of work.
Lulu’s Holistics’ approach to business proves that family bonds can reach greater heights even in the professional sphere and can be the very thing needed to keep the firm alive. It also showed that no idea is too small if it is executed carefully and correctly.

Cyril

Cyril

Related Posts

Ikoyi Lions’ Club gets new leadership
Lifestyle

Ikoyi Lions’ Club gets new leadership

30th June 2022
Katanah Tease
Lifestyle

Meet Katanah Tease, the model who can’t stop going viral

28th June 2022
EPIC Show ‘22: Culture turns to couture
Lifestyle

EPIC Show ‘22: Culture turns to couture

26th June 2022
Next Post
Buhari sad over another round of violence in Adamawa, Taraba

Buhari sad over another round of violence in Adamawa, Taraba

Passengers panic as fire engulfs equipment room at NAIA

Passengers panic as fire engulfs equipment room at NAIA

Ali Rabiu emerges new COREN president

Ali Rabiu emerges new COREN president

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Highlights

Lawyer for convicted Paris attacker questions harsh sentence

US govt strengthens ties with Nigeria through cultural expeditions tour

WHO: COVID-19 cases rising nearly everywhere in the world

Tension in Enugu as gunmen kill 3 policemen at checkpoint

Xi arrives in Hong Kong for 25th anniversary of handover

Russia and China slam NATO after alliance raises alarm

Trending

Israel’s parliament dissolves, sets 5th election in 4 years
Politics

Israel’s parliament dissolves, sets 5th election in 4 years

30th June 2022
0

(AP) Israel’s parliament voted Thursday to dissolve itself, marking the end of a year-old experimental coalition government,...

Migrants in Texas trailer tragedy died seeking better lives

Migrants in Texas trailer tragedy died seeking better lives

30th June 2022
Putin: Western leaders would look ‘disgusting’ topless

Putin: Western leaders would look ‘disgusting’ topless

30th June 2022
Lawyer for convicted Paris attacker questions harsh sentence

Lawyer for convicted Paris attacker questions harsh sentence

30th June 2022
US govt strengthens ties with Nigeria through cultural expeditions tour

US govt strengthens ties with Nigeria through cultural expeditions tour

30th June 2022
ADVERTISEMENT

Follow us on social media:

Latest News

  • Israel’s parliament dissolves, sets 5th election in 4 years
  • Migrants in Texas trailer tragedy died seeking better lives
  • Putin: Western leaders would look ‘disgusting’ topless
  • Lawyer for convicted Paris attacker questions harsh sentence
  • US govt strengthens ties with Nigeria through cultural expeditions tour
  • WHO: COVID-19 cases rising nearly everywhere in the world
  • Tension in Enugu as gunmen kill 3 policemen at checkpoint
  • Xi arrives in Hong Kong for 25th anniversary of handover
  • Russia and China slam NATO after alliance raises alarm
  • Poland completes Belarus border wall to keep migrants out
  • Russian forces leave Snake Island, keep up eastern assault
  • ‘We cannot pause our lives’: Ukrainians begin rebuilding
  • Marcos Jr takes helm in Philippines, silent on father’s abuses
  • Breaking: Gunmen Invade Mining Site In Niger, kill Three Soldiers, Seven Mobile Policemen, Six Civilians
  • Ikoyi Lions’ Club gets new leadership
  • Families of Abuja-Kaduna train kidnapped victims beg House of Reps for intervention
  • CIG Motors enters new partnership with Delta Area Chevron Cooperative Society
  • JJC Skillz announces end of his marriage to Funke Akindele
  • Kaduna Govt validates M&E Framework for social protection policy
  • Community leaders seek rehabilitation of dilapidated schools in Katsina

Categories

  • Abuja Metro
  • Anambra Watch
  • Arts
  • Broken Tongues
  • Business
  • Business Week
  • Cartoons
  • Citizen Joe
  • Columns
  • Cover
  • Culture
  • Duro Onabule
  • Editorial
  • Education Review
  • Effect
  • Elections
  • Entertainment
  • Events
  • Features
  • Femi Adesina
  • Food & Drinks
  • Frank Talk
  • Funke Egbemode
  • Gallery
  • Global Square by Kenneth Okonkwo
  • Health
  • Insights
  • Kalu Leadership Series
  • Kunle Solaja
  • Kunle Solaja
  • Letters
  • Lifeline
  • Lifestyle
  • Literary Review
  • Marketing Matters
  • Muiz Banire
  • National
  • News
  • Offside Musings
  • Opinion
  • oriental news
  • Politics
  • Press Release
  • PressClips
  • Public Sphere
  • Ralph Egbu
  • Shola Oshunkeye
  • Sideview
  • South-west Magazine
  • Sponsored Post
  • Sporting Sun
  • Sports
  • Sun Girl
  • Tea Time
  • The Flipside – Eric Osagie
  • The Sun Awards Live
  • The Sun TV
  • Thoughts & Talks
  • Time Out
  • Today's cover
  • Tola Adeniyi
  • Travel
  • Travel & Tourism
  • Trending
  • TSWeekend
  • Turf Game
  • Uncategorized
  • Updates
  • Views from Abroad
  • Voices
  • World
  • World News
  • About Us
  • Paper Ad Rate
  • Online Ad Rate
  • The Team
  • Contact Us
  • Privacy Policy

© 2019 The Sun Nigeria - Managed by Netsera.

No Result
View All Result
  • National
  • Columns
    • Broken Tongues
    • Capital Matters
    • Diabetes Corner
    • Duro Onabule
    • Femi Adesina
    • Frank Talk
    • Funke Egbemode
    • Insights
    • Kalu Leadership Series
    • Kunle Solaja
    • Offside Musings
    • PressClips
    • Public Sphere
    • Ralph Egbu
    • Shola Oshunkeye
    • Sideview
    • The Flipside – Eric Osagie
    • Tola Adeniyi
  • Business
  • Politics
  • Entertainment
  • The Sun TV
  • Sporting Sun

© 2019 The Sun Nigeria - Managed by Netsera.

Posting....