Apai Godday Lucky, popularly known as Black70, has found great success as a serial entrepreneur, media proprietor, and investor in the commercial hub of Lagos. He is currently the CEO of Abeg Multilinks World Limited – a global franchise with hybrid companies such as AbegMusic, AbegAutos, and AbegHousing.
With an aptitude for leadership and a passion for providing excellent customer service in each and every one of his business endeavours, his companies have continued to grow and become the preferred hub for entertainment, automobile and real estate.
As CEO, the 31-year-old Edo born entrepreneur has been steadily setting himself apart from the competition and has amassed a wide range of professional experience.
Before launching Abeg Multilinks two years ago, Black70 hosted a music blog by the name AbegMusic, which later developed into a full music company, offering entertainment services such as music recording, artistes management, Music PR, rebranding of artistes, offline and online artiste promotion, Album and EP projects, and lots more.
His love for cars further motivated him to venture into buying and selling of cars, an operation which now runs under the sister-firm – AbegAutos.
On what fundamentally makes his company successful, Black70 noted: “We invest a lot of commitment into customer satisfaction, which is a big part of why we’ve been successful. Knowing what people want and giving them in the way they want it is key.”
According to him, creating an awesome service is great but what’s equally, if not more important, is putting together a phenomenal team to help bring one’s vision to life and keep it going. In this regard, Black70 is proud to have assembled a team of staff that’s on point and one that’s pulling in the same direction as him.
“I have about 10 staff and as we look towards expansion, I plan to increase them,” he said.
When asked what separates his company from other competitors, Black70 commented: “I think I’ve done a great job of building a culture based on innovation. As the owner of Abeg Multilinks, it’s my responsibility to create a working environment that highlights the importance of teamwork, collaboration and client satisfaction. It’s about being relentless and enveloping yourself in creating the best service that you can. Anyone can be a CEO, but standing out requires being completely maniacal about providing value to people’s lives. It’s about putting the needs of your clients ahead of your own and steering the ship in the right direction that produces the absolute best service.”
Being a natural business person, Black70 is also known for his progressive attitude towards life. He obtained a BSc. Degree in Business Administration from the prestigous University of Lagos before setting out on his entrepreneurial journey. He is a great inspiration to young business owners and youths across the country and has continued to record mainstream success whilst operating privately.
When asked what advice he could give aspiring entrepreneurs, Black70 offered some practical, yet profound guidance: Wait for nobody; create something for yourself.
“When I came to Lagos, I started as a gateman, then I worked as a cleaner for 5 years before I started my music blog, because I love music so much. Think of what you love and use it to create income for yourself,” he advised.