Popular entrepreneur and author, Mervik Haums has described branding as one of the ways to develop any startup or business.
According to him, “as a newbie in the entrepreneurship field, you often get stuck on how you should brand and develop your business.”
He said Branding is among the many things that make business unique and identifiable to clients.
Branding is basically the image of your business and is what will sell your business.
Haums, the founder of StartUp fortune, where he educates entrepreneurs on business branding and various growth hacking strategies that will help grow businesses said in this era of social media, people should learn to use it as a platform to market their businesses.
StartUp fortune was founded in 2018 and is a platform where entrepreneurs from all over the globe share, connect, and collaborate with each other.
Mervin occasionally writes for the entrepreneur magazine, Business.com, The Next Web, among others; being a writer in the business community, he is better equipped with the daily trends on how to grow your business and the challenges in the business sector. Leverage the platform to promote yourself and interact with your clients and potential customers. You can also use social media influencers to help you grow the business.
StartUp Fortune also helps bring their brands to a wider online audience, making it even affordable for small businesses and startups because you save on costs that could have been incurred in other marketing ways. He says press releases are among the most effective ways for entrepreneurs to do their businesses globally known, and it’s also quite affordable. They also improve your search engine ranking, which is a good way of PR and also helps clear the bad reputation portrayed by competitors.
Another way is creating a good and unique content marketing strategy. Customer feedback is of great importance to a business.
Work towards ensuring customer satisfaction is at no cost compromised. Bad reviews and customer feedback may bring your business down. As a business, you should always work towards attracting the right audience for your product. Also, choose a precise and understandable strategy for your audience. Mervin uses StratUp Fortune to share his knowledge with the community and help aspiring and startup entrepreneurs learn ways to cope and become successful in their business ventures.