Songwriter and professional Filmmaker, BabaMillz has ascribed growth in the music industry to developments in online video content in the industry.
According to him, a great music video doesn’t just bring a song to life, but also lends the song a new one. “It is the producers and directors that have honed the skill of making great video to a point of near-perfection. Today, Pop videos are the essence of great video marketing. Since the rise of Afrobeat, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something; in this case, the rawness and groove of Africa’s hip.”
Babamillz, a songwriter and a professional Filmmaker based in Lagos, is best known for his music videos. He is among the handful of Filmmaker in Nigeria that have worked with the crème-de la-crème of today’s industry. He was born and raised in Abuja.
In 2015 when Babamillz debuted in the Nigerian music scene, many did not look forward to a meteoric rise of Babamillz as an artiste.
Today, the 23-year-old has moved from being a breakout artiste, to become a video director.
If you have listened to his songs, you will attest to the fact that Babamillz writes with passion and sings from his soul. Over the past few years, the Lagos artiste has made songs that blur the boundaries between Afrobeats, R&B, and mainstream pop, while using intense emotion and vibrant melody to bridge diverse sounds and styles. Songs like ‘Yolo’ featuring 2tight and Fanty, ‘Bad’ featuring Fanty and Major X, have started to resonate, bringing Babamillz’ boundary-pushing music. In a sense, it is a moment that Babamillz has been working toward since he was a kid.
The Nigerian music industry continues to teach us to expect the unexpected from both the Musical Artiste and the video Directors at large.