Chinenye Anuforo

The director-general of the National Broadcasting Commission (NBC), Mallam Is’haq Modibbo Kawu, has launched the much awaited video-on-demand platform, PlayVOD, in partnership with Free TV and Play TV.

PlayVOD is a platform that allows subscribers access premium Nollywood blockbusters through a customised dongle.

Subscribers on Free TV will have access to any Nollywood movie of their choice without the use of Internet. The platform promises to deliver the cinema feeling and experience to subscribers in the comfort of their homes.

This service enables customers to access high quality digital movies on demand without any expensive Internet or data charges.

Viewers will be able to select from an ever-increasing library of movies, which are constantly pushed direct to the Set Top Box without incurring any data charges. Customers then simply select the film they want to watch and pay to view, with the movie accessible for three days after activation.

Related News

In order to gain access to the service, customers only need purchase a PlayVOD dongle, which includes a one-time activation fee and one movie for free. The service will be launched across the country and customers will get access to the service via a free software upgrade that will be sent to their Set Top Box automatically.

This exciting movie platform is an excellent way for viewers to have an at-home cinema experience at a highly affordable cost and be confident that they will get superior viewing experience to pirated alternatives.

According  to Kawu, the  PlayVOD is a value-added service on the digital switch over, deepening the reality of the DSO and invariably helping regulators curb piracy in the industry.

The managing director of Inview Nigeria Limited, Olumade Adesemowo, also expressed joy over the launch of the platform stating that it would completely change the economics for the Nollywood Industry.

Nollywood actress Ayo Adesanya  and her Kannywood counterpart Uzee Usman, who were present at the event, said the launch was another avenue that would help all movie stakeholders , especially movie-makers, to curb piracy, a major challenge facing the industry. The duo showered encomiums on NBC and their partners for this laudable launch.