Foremost stage designer Nelson Jack has teamed up with music producers, MasterKraft, Young John, Rexxie, Ozedicus and Bennie Macauley to raise new musical talents with BeatDBeatz.
BeatDBeatz, according to the organizers is targeted at discovering new musical talents and nurturing the winner for a year with a record and cash prize.
The winner of the competition stand a chance of winning fifty thousand dollars and one year record deal.
Speaking at a press conference in Lagos on Monday, Nelson Jack said the idea is to help upcoming artistes who are passionate about their craft but have little or no avenue to make their music heard.
“As a record label owner, I get a lot of messages saying we should help them, we should listen to their music and so on, so I thought about it and spoke to MasterKraft and the rest of the producers on this project because they also experience the same thing from upcoming artistes”, said Jack.
“We came together to sell BeatDBeatz platform and what do we got one beat from each producer, build a website around it, then you stand a chance of winning fifty thousand dollars after a period of gruesome competition then we go for our top fifty, quarter finals, semi finals and we award whoever wins the competition with cash and a record deal.
Nelson Jack also noted that the competition is open to three other countries including Ghana, United Kingdom and United States of America.
Also speaking, ace music producer, MasterKraft said “I’ve also been thinking in my head that how best do we maximize this situation because it’s not just about doing a talent show. Why I partnered with Nelson Jack is because the competition really covers both musicality and performance so it’s not like somebody comes for an audition and goes like that. Now I feel like it’s more tougher and if it happens that we come up with winner from the competition, you can be very sure that it’s going to be credible musicians”.