ADVERTISEMENT
The Sun Nigeria
  • Home
  • National
  • Columns
    • Broken Tongues
    • Capital Matters
    • Diabetes Corner
    • Duro Onabule
    • Femi Adesina
    • Frank Talk
    • Funke Egbemode
    • Insights
    • Kalu Leadership Series
    • Kunle Solaja
    • Offside Musings
    • PressClips
    • Public Sphere
    • Ralph Egbu
    • Shola Oshunkeye
    • Sideview
    • The Flipside – Eric Osagie
    • Tola Adeniyi
  • Business
  • Politics
  • Entertainment
  • The Sun TV
  • Sporting Sun
No Result
View All Result
  • Home
  • National
  • Columns
    • Broken Tongues
    • Capital Matters
    • Diabetes Corner
    • Duro Onabule
    • Femi Adesina
    • Frank Talk
    • Funke Egbemode
    • Insights
    • Kalu Leadership Series
    • Kunle Solaja
    • Offside Musings
    • PressClips
    • Public Sphere
    • Ralph Egbu
    • Shola Oshunkeye
    • Sideview
    • The Flipside – Eric Osagie
    • Tola Adeniyi
  • Business
  • Politics
  • Entertainment
  • The Sun TV
  • Sporting Sun
No Result
View All Result
The Sun Nigeria
No Result
View All Result
Home Business

Nestle launches unique cooking website in Central and West Africa

19th June 2020
in Business
0
Nestle launches unique cooking website in Central and West Africa
0
SHARES
242
VIEWS
Share on FacebookShare on Twitter

By Vivian Onyebukwa

Nestlé brand Maggi, has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.
It is also serving up a second season of Yelo Pèppè- its popular online nutrition education drama series on YouTube from June 8, 2020, following the success of Yelo Pèppè season one, which recorded over 20.3 million online views.

The brand’s latest launches, are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

The website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.

“Maggi innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa in an online press conference and launch of the website. “We are proud to be the first region worldwide chosen by Maggi to launch this unique website”, he added.

The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.

Also speaking, Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa, stated that,“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites, people across the globe now have easy access to traditional African recipes we know and love”.
“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.

To help people “cook the difference”, Maggi has been organising local events to encourage healthy cooking, like pop-up kitchens, cooking caravans and online nutrition education programmes, which have reached over 10 million people across the region.
The brand also aims to boost the nutrition of families at an affordable price, by improving the nutritional profile of its bouillons and other products through reducing salt and increasing micronutrients such as iron, to help tackle iron deficiency.

In addition, the brand pledges to use more familiar ingredients that people know and can find in their kitchens. For example, Naija Pot, Signature, D3d33d3 and MaMeun are some of the brand’s new products made with everyday ingredients like smoked fish, shrimp, onions, garlic, ginger and chilli pepper.

It also commits to increasing local sourcing and building to the local economy, creating more value for society. For example, 100% of MAGGI bouillons sold in Central and West Africa are manufactured by its 2,000+ local employees. Also, nearly three quarters of the raw materials used in these products are sourced locally from suppliers, providing income and creating job opportunities for thousands of Africans.

Philip Nwosu

Philip Nwosu

Related Posts

PIB: Diri proposes 10% for host communities
Business

PIB: Diri proposes 10% for host communities

2nd March 2021
Institute of Bankers introduce new curriculum to advance banking education
Business

Institute of Bankers introduce new curriculum to advance banking education

2nd March 2021
Business

Ponzi Schemes, threat to investor Protection, says SEC

2nd March 2021
Next Post
COVID-19: NITDA cautions against fake websites pledging FG’s lockdown funds

NITDA clears 62 IT projects worth over N1trn in 5 months

COVID-19: Relaxing lockdown comes with consequences – FG

COVID-19 Abuja one of the red spots of community spread - PTF

Police exhume corpse of suspected cultist in Ondo

Police exhume corpse of suspected cultist in Ondo

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Highlights

Face mask: New form of identity

Coldstone Creamery unveils mobile app, e-commerce platform

Burial: Late monarch’s daughters slam N50bn suit on Ogboni Society

Abia NUT suspends strike

MainOne offers hybrid cloud solutions for African banks

Abia Line management, staff clash over redeployment, salary arrears

Trending

SIM card: Subscribers seek  review of suspension
National

SIM card: Subscribers seek review of suspension

3rd March 2021
0

Telecom subscribers have given reasons why Minister of Communications and Digital Economy, Isa Ali Pantami and the...

NAUTH’s acting CMD pledges to make facility centre of excellence   

NAUTH’s acting CMD pledges to make facility centre of excellence   

3rd March 2021
Ulaga Awka at it again!

Ulaga Awka at it again!

3rd March 2021
Face mask: New form of identity

Face mask: New form of identity

3rd March 2021
Coldstone Creamery unveils mobile app, e-commerce platform

Coldstone Creamery unveils mobile app, e-commerce platform

3rd March 2021

Follow us on social media:

Categories

  • Abuja Metro
  • Arts
  • Broken Tongues
  • Business
  • Business Week
  • Cartoons
  • Citizen Joe
  • Columns
  • Cover
  • Culture
  • Duro Onabule
  • Editorial
  • Education Review
  • Effect
  • Elections
  • Entertainment
  • Events
  • Features
  • Femi Adesina
  • Food & Drinks
  • Frank Talk
  • Funke Egbemode
  • Gallery
  • Global Square by Kenneth Okonkwo
  • Health
  • Insights
  • Kalu Leadership Series
  • Kunle Solaja
  • Kunle Solaja
  • Letters
  • Lifeline
  • Lifestyle
  • Literary Review
  • Marketing Matters
  • Muiz Banire
  • National
  • News
  • Offside Musings
  • Opinion
  • oriental news
  • Politics
  • Press Release
  • PressClips
  • Public Sphere
  • Ralph Egbu
  • Shola Oshunkeye
  • Sideview
  • South-west Magazine
  • Sponsored Post
  • Sporting Sun
  • Sports
  • Sun Girl
  • Tea Time
  • The Flipside – Eric Osagie
  • The Sun Awards Live
  • The Sun TV
  • Thoughts & Talks
  • Time Out
  • Today's cover
  • Tola Adeniyi
  • Travel
  • Travel & Tourism
  • Trending
  • TSWeekend
  • Turf Game
  • Uncategorized
  • Updates
  • Views from Abroad
  • Voices
  • World
  • World News
  • Home
  • About Us
  • Paper Ad Rate
  • Online Ad Rate
  • The Team
  • Contact Us
  • Privacy Policy

© 2019 The Sun Nigeria - Managed by Netsera.

No Result
View All Result
  • Home
  • National
  • Columns
    • Broken Tongues
    • Capital Matters
    • Diabetes Corner
    • Duro Onabule
    • Femi Adesina
    • Frank Talk
    • Funke Egbemode
    • Insights
    • Kalu Leadership Series
    • Kunle Solaja
    • Offside Musings
    • PressClips
    • Public Sphere
    • Ralph Egbu
    • Shola Oshunkeye
    • Sideview
    • The Flipside – Eric Osagie
    • Tola Adeniyi
  • Business
  • Politics
  • Entertainment
  • The Sun TV
  • Sporting Sun

© 2019 The Sun Nigeria - Managed by Netsera.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist