By Chinenye Anuforo
New Age Mobile Concepts Limited, dealer in global power bank and mobile phone accessories and electronic devices, has relaunched the brand, with the unveiling of Nigerian music artiste and producer, Don Jazzy, as the brand ambassador.
Speaking at the relaunch event in Lekki, Lagos, recently, Chief Obinna Iyiegbu, popularly known as Obi Cubana, a co-partner of New Age Mobile Concepts Ltd, said the company decided to relaunch the brand because of what it represents in the information and communications technology sector, to satisfy the growing needs of Nigerian consumers with quality products and accessories.
According to him, “The New Age Power Bank is manufactured by New Age Mobile Concepts Ltd, the makers of New Age phone charger and other phone accessories.Currently, New Age Concepts Ltd is among top leading mobile accessories merchandising companies in Nigeria, offering high quality mobile accessories.’’
The businessman and entertainment guru said his company chose Don Jazzy as its brand ambassador because of what he represents in the music industry, his great followers and his fame.
Cubana said his business partnership with New Age Mobile was borne out of his genuine and legitimate business around the world.
The brand and marketing manager, New Age Mobile Concepts Limited, Mrs. Ijeoma Rhema Eze, said in 2004 the New Age brand was created and, in 2008, New Age Mobile Concept Limited was incorporated and the first indigenous charger from New Age Mobile was launched that same year.
“In 2014, the first indigenous power bank from New Age Mobile Concepts was launched. In 2021, we launched other devices and mobile accessories.
“In 2022, we launched new sets of power banks that can charge various devices. Our products, which include ear phones, are durable, portable and first of its kind in Nigeria,” Eze said.