By Zika Bobby
News Central Media Limited has launched its broadcast services on DSTV.
The channel is currently available to DSTV customers in 42 countries in West, East, Central and Southern Africa.
Before coming on DSTV, News Central had launched on StarTimes in 2020 and gained prominence as the continent’s first truly Pan-African news channel known for telling compelling and incisive stories about Africa. News Central is changing the narrative about how Africa is portrayed.
Head of Commercial for News Central Media Limited, Rosemary Egabor-Afolahan, said as a premium African news brand, its focus had been on telling African stories with a view to changing the single-minded narrative of the continent.
Her words: “Our audience is first and primarily Africans with a focus on some certain key markets. We are excited to launch DSTV, a platform that we believe will help further drive our vision to become the most respected news media brand in Africa.
“News Central TV is aimed primarily at Africa’s youth between 18 to 34 years. We offer over 20 hours of original and inspiring content daily that cuts across Politics, Business, Sports, Entertainment and features.”
Some of the countries News Central TV is broadcasting include Ethiopia, Ghana, Uganda, Nigeria, Kenya, Rwanda, Tanzania, Senegal, Zambia etc. The station is available on DSTV Channel 422, Startimes channel 274 and online on AVO TV channel 23, OHP, Sasai TV, Limex TV, You-Tube live and across all social media platforms.