From Uche Usim, Abuja
To cement its relationship with its customers, Nigerian Breweries Plc recently celebrated and rewarded 374 trade partners and seven transporters at its annual Distributor Awards at the Transcorp Hilton, Abuja.
Hosted by star comedians, Okey Bakassi and Helen Paul, the glamorous award ceremony saw Ken Maduakor Group Limited emerge as the National Volume Champion and best distributor in 2021 ahead of Chrisemua and Sons Nigeria Ltd and J. Ogungbola & Sons Limited as first-runner up and second runner-up, respectively. MDX Logistics was crowned as the best transporter for the year 2021.
Delivering his keynote address earlier at the ceremony with the theme” Courage to Deliver Value, Sustainably”, the Managing Director, Nigerian Breweries Plc, Hans Essaadi, stated that the event was organized to honour and felicitate with partners for being excellent business partners in 2021.
“This event is not only about having fun but also about recognizing our trade partners who have worked so hard. Today is not about Nigerian Breweries. It is all about our partners that we are very proud of. We had a fantastic year in 2021, and I am sure we will continue to succeed. 2022 is looking very bright. Today is about celebrating and recognizing our great partners”, Essaadi said
In his welcome address, Sales Director, Nigerian Breweries Plc, Uche Unigwe, expressed deep appreciation to the trade partners and transporters for what he described as their significant contribution to Nigerian Breweries success, especially in 2021. He promised that the company would continue to explore ways of strengthening the on-going relationship with its trade partners.
Speaking shortly after receiving the honour, the National Volume Champion, Mr Ken Maduakor, Chairman/CEO of Ken Maduakor Group Limited, commended Nigerian Breweries Plc for providing significant support to trade partners in good or tough times.
Maduakor noted that despite the difficult operating environment over the last two years, since the outbreak of the COVID-19 virus, Nigerian Breweries has remained unwavering in ensuring that the trade partners and their businesses continue to thrive and prosper.