By Zika Bobby
Organisers of the maiden edition of the Nigerian Marketing Awards (NMA) have vowed to enthrone the highest level of transparency and standards in their quests to celebrating individuals and brands that have carved a niche for themselves on Nigeria’s marketing space.
At the maiden edition in Lagos, convener of the award, Tony Agenmonmen, immediate past president of the National Institute of Marketing of Nigeria (NIMN), said the decision to come up with the marketing award stemmed from the need to redefine how the nation’s hardworking and highly professional marketing people should be celebrated.
He said one of the focus areas of the organisers, when the idea was conceived, was to have a marketing awards programme in Nigeria that would be transparent, credible, and comparable to the best in any part of the world.
Chairman of the Awards Decision Council, Ekwunife Okoli, expressed delight at the level of creativity and diversity of the entries submitted for the Awards.
Ekwunife, represented by one of the members of the council, Mrs Iquo Ukoh, said 106 entries were received across the 25 categories of the awards.
Highlight of the event was the conferment of the ‘Doyen of Marketing Awards’ to some of industry’s pillars, such as former Managing Director, Nigerian Breweries Plc, Dr. Felix Ohiwerei and Chairman, Troyka Group, Dr. Biodun Shobanjo.