…Signs one-year contract to advertise in the popular brand
AT last, The Sun Girl has been hooked! The lucky groom that led her to ‘brands matrimony’ is the health and beauty conglomerate, Orange Drugs Nigeria Limited.
For 13 years, since the iconic brand concept breezed into Nigeria’s media landscape, first as Page 3 Girl and later as The Sun Girl, she has continued to wow readers of this paper with her bold, daring and captivating features, making the page easily one of our most popular offerings to our national and global audiences.
The pair legalised their union when Orange Drugs Limited signed a contract agreement with the management of Nigeria’s highest-selling newspaper, published by The Sun Publishing Limited, to sponsor The Sun Girl page, for a year, at a brief ceremony in Lagos last Friday. Both parties agreed it was a good deal, and would be mutually beneficial.
This brands matrimony is a landmark page sponsorship transaction in the special position marketing within the newspapering business in Nigeria. Through this contract agreement, Orange Drugs commenced branding the bottom strip space of The Sun Girl page daily on May 1, 2016, and will do so for 365 days non – stop across the various titles on the stable of The Sun Publishing Limited, which include Daily Sun, Saturday Sun and Sunday Sun.
Aligning with The Sun’s laudable goal of promoting the natural beauty of Nigerian girls, the beauty conglomerate known for its consistent investment in promoting health care and beauty products, said it went into the strategic partnership in furtherance of the above objective.
Speaking at the signing ceremony, witnessed by a team from both companies, which took place at its corporate head office in Ilupeju, Lagos, the Chairman of Orange Drugs Limited, Sir Tony Ezenna, stated: “We are delighted at this brands’ matrimony. Orange Drugs and The Sun share a common goal of promoting the beauty of our citizens. While we produce beauty and healthcare products to enhance healthiness and beauty, The Sun, through its Sun Girl page, celebrates the beauty, poise and personality of the modern Nigerian girl.
“Our pharmaceutical, beverage, and personal care products have become part of the daily rituals people follow to care for themselves. So also, turning to The Sun Girl page has become a daily ritual for readers, especially the male folk. The Sun Girls, through their photo pose, display the amazing values and features of our products to beauty and healthcare.”
Also speaking, the Managing Director/Editor-in-Chief of The Sun Publishing Limited, Mr. Eric Osagie, said The Sun Girl page is a powerful communication tool that will afford Orange Drugs direct contact with Nigerians in every nook and cranny of the country.
“The Sun Girl page is easily one of the most-viewed pages in the country. It’s a page that delights all segments of our society. Everyone appreciates a thing of beauty. You can be sure that your products will receive additional boosts by your decision to advertise in The Sun and also, to strategically place your adverts on our page 3. You will soon see the wisdom in your strategic placement. It is no longer debatable that The Sun remains Nigeria’s highest-selling and widest-circulating newspaper.”
The famous and well-loved page is an enviable platform that will afford Orange Drugs an exceptional opportunity to create a stronger bond between its beauty and health care products, and Nigerian women.
According to the CEO of The Sun newspapers, The Sun Girl page gives the Nigerian girl a voice to express her worth as well as avails organisations a platform to boost their brands and products. “Indeed, many advertisers are beginning to see the wisdom in strategic placements of their products, services and messages in The Sun. We will be embarking on other projects very soon. This is just a tip of the iceberg,” Osagie said.
Orange Drugs Limited is a Fast Moving Consumer Goods (FMCG) company offering pharmaceutical, personal care, food and beverage products. Its portfolio of top brands include Cannon Extra Paracetamol, Boska Paracetamol, Procold, Mixagrip, Cypron, Passion Energy Drink, Delta soap, Devon soap and a host of other products, including Osram bulbs.
The Sun Girl has consistently occupied Page 3 in all The Sun titles (Daily Sun, Saturday Sun and Sunday Sun) since its debut in January 2003. Barely a year after its introduction, the page gained prominence and became an iconic part of not just The Sun newspapers, but also Nigeria’s newspaper history.
The Sun Publishing Company Limited, a registered limited liability outfit, commenced operations on January 18, 2003 with the publication of a weekly, and on June 16, 2003, it went daily. The Sun is a newspaper of human voices targeted essentially at the huge middle class, with a strong appeal to the upper middle class, the political and business elite in the AB grouping, as well as other interest groups, including the youth population. Daily, it brings to its readers the current and latest information with a sleek blend of politics, business, sports and entertainment news in a unique and entertaining way, which imitators have found impossible to clone.
All newspapers readership surveys carried out in the country in the last four years acknowledge the leading and prominent presence of The Sun in South-East, South-South, North-West, North- East, North-Central, Abuja, Lagos and South-West. The Sun has the largest share of consumers’ mind (about 87%), which means most readers are aware and conscious of its brand presence. The Sun prints its papers simultaneously from three plants in Lagos, Aba and Abuja to cater for its readers across all nooks and crannies of the southern and northern regions of the country.