Organisers of the Nigerian Marketing Awards said the introduction of the new marketing award into Nigeria’s marketing communications space was informed by the need to redefine how the hardworking marketing professionals should be celebrated.
Speaking at the unveiling in Lagos, the convener Tony Agenmonmen, a former National Institute of Marketing of Nigeria (NIMN) president, said the new awards initiative is designed to stimulate hardwork, innovation and overall quality in marketing planning and execution in Nigeria.
He said one of the measures put in place to ensure the credibility of the awards was to seek the approval of relevant regulatory bodies in the industry, and enlist marketing communications practitioners with proven track records into the award’s selection panel.
“In keeping with the commitment to making the award the biggest and most credible marketing awards in Nigeria, we have obtained the full endorsement of the following industry sectoral groups, to have a full representation in the judging panel: Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria (AAAN), the National Institute of Marketing of Nigeria (NIMN), Experiential Marketers Association of Nigeria (EXMAN), and the Outdoor Advertisers Association of Nigeria (OAAN),” he said.
Agenmonmen added that winners are expected to emerge from the 31 categories of the Awards, scheduled for November 11, 2022.
He said the Awards Decision Council, known as the judging panel, comprising of seasoned marketing professionals, and which is expected to be led by Mr Ekwunife Okoli, a former Guinness Nigeria chieftain, was deliberately infused with some sectoral representation to enhance ownership by the industry.
Speaking on the awards, the Chairman of the Awards, Mr Ekwunife Okoli, said his decision to be a major part of the awards, was informed by need to support a laudable cause.