The Dangote Industries adjudged the ‘Most Valuable Brand’ in Nigeria for its ability to deliver on its promises to consumers of its products continues to live up to the mandate, as over 50 winners have emerged as instant Mmllionaires of Dangote Cement Plc. in the North East.
A winner’s event attended by people from the seven states of the North East was held in Jos, Plateau state on Thursday, 22, October. It would be recalled that, on Wednesday, a similar event was held in Sagamu, Ogun State, and while two people won N5million each, a total of five people won N1million each, and hundreds of other customers won different prizes, including television sets, refrigerators, rechargeable fans, 2KVA generators among many others.
The Regional Director, North East DCP, Mr. Ismail Iliya said the winners are from Bauchi, Adamawa, Taraba, Plateau, Borno, Gombe, and Yobe states. He said winners were awarded cash prizes and consolation gifts at the venue, while those who couldn’t attend, will be sent theirs after the event. The winners range from businessmen, block moulders, labourers and contractors.
The star prize winner, Salisu Adam, said he is elated about his win and commended Dangote cement for the initiative. Other winners said they initially thought it was not real but realized that ‘with Dangote, only the best can happen.
“We were doubtful initially but with the conviction that Dangote means well for the nation we decided to give the promo a try,” he said.
It would be recalled that the Principal Administrative Officer of the National Lottery Regulation Commission (NLRC), Mr. Afam Ojeh, on Wednesday in Sagamu, Ogun State, lauded Dangote Cement for consistently giving back through its annual promo, where customers win huge sums of money and other items. Ojeh, who represented the NLRC, urged customers to appreciate the gesture of Dangote, as the company, on a yearly basis, gives back to its customers and appreciates their patronage through the promo.
He said: “The management of Dangote Cement should be appreciated by the customers as the company paid the Federal Government to be given permission to conduct the yearly promo,” he said.
The company’s head, route to market, Mr. Kayode Akin Bamidele, said Dangote Cement plays a key role in economic development and it will continue to impact the lives of consumers.
He said many behind the brand initiatives of DCP promise good quality of life, and service to humanity
“Dangote cement gave cars worth millions to consumers in 2019. But in 2022, the stake was bigger due to the negative consequences of Covid -19, so there was the need to improve financial status hence, the millions being doled out to target 500 people across the country.