Promasidor Nigeria Limited has appointed Bruno Gruwez, as its Chief Executive Officer (CEO) effective January 2021.
Bruno, succeeds Anders Einarsson, who will assume regional responsibilities within the Promasidor Group.
The new CEO joined Promasidor from PepsiCo, where he was senior director, Food Categories Sub-Saharan Africa. Prior to that, he was senior commercial director for PepsiCo South Africa.
Before moving to Africa, Bruno was marketing director for PepsiCo UK Beverages and GM for PLI Western Europe (Pepsi Lipton International is a PepsiCo Unilever JV).
A strategic business leader with deep operating expertise in driving revenue and profit growth, Bruno has the record of proven success in consumer and customer focused businesses across developed (Europe) and developing (Africa) markets. He also has passion to grow people and inspire them towards excellence.
Bruno, a Belgian, has a Masters Degree in Business Engineering from the Universite Libre de Bruxelles and is married with children.
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in several African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.
Promasidor, a manufacturer and a fast moving consumer goods company is the maker of a quality range of products such as Cowbell Milk, Loya Milk, Miksi Milk, Kremela, SunVita Cereal, Cowbell Chocolate, Cowbell Evaporated Milk, Cowbell Coffee, Cowbell Strawberry, Top Tea and Onga food Seasoning across the country bringing nutrition to millions of consumers.
It is an organisation that demonstrates high standard of corporate governance and corporate social responsibility. It has clear obligation to consumers, suppliers, its employees and to the communities.