Nigerian ace show promoter Paul Femi Ashiru popularly known as Paulash Panache has reacted to how the global music industry bowed to the gruesome effect of COVID-19.
The Lagos-based brand strategist lamented how the live event sector has submitted to inactivity during the lockdown.
According to him, “Afrobeat, although we found a new blessing during the lockdown but the online shows cannot be compared to live performance.”
The media influencer and singer also said now that the show live is coming back to life with COVID-19 guidelines in place, many clubs will feel their presence soon.
“COVID-19 really did a number on the live event aspect of music which is a very lucrative part of the music business,” he said.
Paulash further said the internet presence especially using social media platforms like Facebook, Twitter, YouTube and Instagram Live came in replace of live events to generate incoming for artistes.
“The COVID-19 outbreak has brought the global concert business to a standstill generating an unprecedented financial anxiety for artistes.
“I wouldn’t lie it hasn’t been easy coping with just streaming and a few online live streaming shows, but even during that time, COVID19 provided a new opportunity for everyone in the entertainment industry but it cannot be like usual live event especially in clubs.
“Because there is nothing like being in front of a live crowd, dancing, and singing-along to your songs,” he concluded.