For the numerous fans of Afro hip hop sensation, PSquare, the next generation network, Globacom, has not ended its relationship with the twins as its brand ambassadors.
According to Globacom, its relationship with PSquare is still cordial, as the twin brothers had not been removed as the company’s brand ambassadors. “We have not disengaged PSquare or any of our other ambassadors. We are currently in the process of reviewing our contracts with the brand ambassadors,” the company said.
While describing PSquare team as part of its “flagship brand ambassadors since 2010”, Globacom noted that its relationship with the twin brothers has been mutually rewarding.
“We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers. Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors.
“Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them,” the company stated.
Globacom has over the years been the biggest corporate supporter of the entertainment industry, and pioneered the signing of musicians and Nollywood stars as brand ambassadors.