Psychology is the science of the mind and behavior. It includes the study on the conscious and unconscious thoughts and feelings. If there was ever a discipline that would be helpful to the business community, it is psychology. In the niche realm of business psychology, Ron Earley is a leading authority.
While this Florida native spent some time at Suncoast Tech, he realized college wasn’t for him due to a lack of interest. What did interest him was sales, as some of his earliest work was cold-pitching salon packages across college campuses. To learn what he really wanted, Ron has invested over $100,000 in self-education.
This path of study includes sales seminars, books, sales groups, public speaking events, and learning about the relationship between sales and psychology. When it comes to this relationship, Ron has learned that no matter what the product or service is, it is the same dynamic. Upon this realization, and that the concept can be taught to anyone serious about increasing their income, he launched Heavy Marketing, LLC to capitalize on psychology in sales.
Today, Ron and his clients bring in significant incomes. Heavy Marketing has served as a consultant to teach psychology in sales to real estate agents, insurance salesmen, automotive sales staffs, and telemarketers. This has resulted in Ron achieving 7-figure incomes from multiple revenue streams.
In return, some of his clients are seeing 8-figure incomes. Two large customers, through automated techniques, have scaled their companies exponentially by selling passive investments on Amazon, social media platforms, and through telemarketing. Ron has also assisted in selling developmental real estate and construction services.
While considering what he does is more like “flipping,” Ron does acknowledge the sales element of this activity. He admits that the concept of psychology in sales came naturally to him, and he developed a unique pattern in communicating the sale. He eventually concluded that the better one’s communication skills are, the more personal success they will achieve.
As for passion, Ron genuinely loves the sales business. It brings him great satisfaction to help other businesses achieve success and further develop their sales skills. At the same time, this means his business grows due to the success of his clients. To Ron, sales isn’t just for business, but one of the most important skills a person can learn when it comes to life in general.