By Olabisi Olaleye
Just some few days to cap the 30 day fast by muslim faithful in the country, stakeholders in all sectors of the economy across the country have commended the the ongoing #ThinkLessDoMore Ramadan Campaign by Unilever.
They described the corporate social responsibility initiative as a laudable project, which has encouraged the act of giving without expecting anything in return. They also said that this is in line with observing Allah’s injunction of giving and sharing during this Ramadan period.
The Lipton Ramadan campaign is about encouraging Muslim faithful’s to #ThinkLessDoMore by taking actual, concrete actions this season without expecting anything in return.
Commenting on reasons for the campaign during one of the mosque activation the Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan period is a very important one for Muslim Lipton consumers across Nigeria as a time of reflection, prayers and an opportunity to help others in need without expecting anything in return. She added that “It is a fundamental human truth that we all have good intentions and thoughts that are related to social goodness but most times, our busy lives get in the way of turning these thoughts into actions”. She further emphasized that the responsibility of spreading Ramadan goodwill is one that Unilever Nigeria Plc, as the owner of Lipton, the biggest hot tea beverage in the world as well as in Nigeria takes very seriously.
The Secretary to the National mosque Abuja during the Lipton mosque activation in Abuja also said that “the efforts of the company is commendable and signifies their concern for the less privilege and that is what Ramadan is all about”.
The Unilever Brand Building Director Foods, Nsima Ogedi-Alakwe re-iterated that showing care during Ramadan and other key consumer moments is in line with the Unilever’s objective to help build better lives as a corporate citizen.
“The campaign was launched at the start of the Ramadan fasting season on TV, Radio, social media and other communication channels with some popular social media celebrities joining in the call to do good using the hashtag #ThinkLessDoMore on their twitter and Instagram pages.
“Since the start of the campaign, the Lipton mobile Lounge which provides free Lipton tea and fresh fruits to Muslim faithfuls after Iftar prayers has berthed at various mosques across Nigeria and still continues this week as it will be in select mosques in Ilorin, Ogbomoso, Ijebu ode, Yola and Sokoto, while the TV and radio commercials encouraging others to do the same can be seen and heard in stations across Nigeria as well as on YouTube and other social media sites”.