By Doris Obinna
Reload Multivitamin from the stable of Reload Brands LLC (RBL) has emerged within the multivitamin category as a brand of value based on the consumer vote on the website.
It was a night of glamour as brands were rewarded for the first time by consumers through voting for brands considered to have provided a degree of expected value.
The consumers voted on the website (www.reloadvitamins.com) ( https://reloadvitamins.com), where customers were encouraged to voice their pleasure or dissatisfaction with brand performances based on brand claims for three months between April 1 and June 30 in 2022 and reload was duly chosen as a brand of value within its category as a result.
The Chief Executive, Kandaval Communications, Tony Obot, said the multivitamin brand won the category with about 81 per cent of the votes cast, making it the best value for money brand for the coming year, 2022 as well as identified as the chosen brand. “We are thrilled with the result of the vote that was not influenced by anyone or anything except the influence of the consumers’ experience and therefore it is a credible statement we will take to the market,” said Director of Sales and Marketing at Reload Brands LLC, Jude Elue.
Also, President of Reload Brands LLC, U.S.A, Bryan Hunsaker, said the introduction of Reload Multivitamin range of products was to contribute their own quota in the Nigerian health sector to fill the nutritional gaps found across all age groups. He reiterated the fact that the Reload Multivitamin ranges were designed for different age groups with tailored formulations to suit their nutritional needs.
Regulators and consumer advocates gave their speech prior to the presentation of awards, praising the Consumers Value Broadcasting effort and the first edition of the Consumers Value awards as worthwhile endeavors.
As a regulator, Director General, National Food Drug Administration Control Agency (NAFDAC), Professor Christianah Mojisola Adeyeye, in her goodwill message, commended Consumers Value Broadcasting Limited for winning the inaugural award and urged further improvement in order to reach new heights.
According to her, the theme, “the power of the consumers based on the assumption that customers voted for the brands’ encounter/experiences” is appropriate and pertinent as a proactive strategy to mobilise mass public awareness of their right as consumers.”
She continued: “NAFDAC is pleased to be a part of the program because, as a regulatory body, it takes great delight in fostering consumer confidence by ensuring that the products it regulates are of high quality, secure, and healthy.”
On his part, Executive Vice Chairman/CEO Federal Competition and Consumer Protection Commission, Babatunde Irukera, said that it is gratifying that the Consumers Value Awards aims to validate what gives consumers value and address certain misdemeanours in the marketplace.
He stated: “FCCPC supports the Consumers Value Awards on the basis that in a developing society, it is critically important to support people in recognising and demanding what is appropriate, and he hopes that the Consumers Value Awards can spark people’s interest in demanding the kind of quality they are entitled to in the marketplace.
The Chairman of Consumers Value Broadcasting, Chief Adedayo Ojo, said in Nigeria’s business environment, consumers are already inundated with almost too much hype, publicity and promotions, some of which are not approved by the regulatory authorities. “This situation throws up an opportunity for some guiding light to help navigate through the labyrinth. It is our mission to provide the required guiding light and deliver value that will make brands, products and services more accountable to consumers.
“What sets the Consumers Value Awards apart is that consumers decide on who wins. Therefore, our role as organisers is restricted to facilitating the conversation between products, services, brands and consumers. More importantly, we are committed to doing these transparently, ethically and with integrity.”