Samuel Peterson, the founder of Lukrush Trade Management Holding LLC, has made a name for himself in the music industry as a skilled show organizer and artist representative. With a background in education and a passion for music, Peterson has a unique perspective on the industry and works with a diverse range of artists to help them succeed in their careers.
In this exclusive interview, Peterson shares his thoughts on the changing landscape of the music industry, the importance of staying current with trends and technology, and the value of education in the field.
“I got started in the music industry at a young age, through my involvement in my father’s church choir,” Peterson says. “My father was an elder at a Pentecostal church in the United States, and he encouraged my family to participate in the choir. This is where I first learned to sing.”
As Peterson grew older, he continued to pursue his passion for music, participating in talent shows across the country and eventually earning a Bachelor of Arts and Science degree from Dowing College. He went on to study education at Northeastern University in Boston, adding another layer of expertise to his already impressive resume.
“Every music artist is unique and has their own sound and style,” Peterson says. “This can include pop, R&B, Afrobeat, jazz, and rock musicians, among others. The pre-production phase of a project involves planning and organizing the concept, branding, and logistics. This includes selecting the music and choosing the appropriate artists for the show. Once the show’s date is set, we focus on PR, marketing, and media advertising.”
When it comes to putting on a successful show, Peterson and his team at Lukrush Trade Management Holding LLC know the importance of planning and attention to detail. They consider the demographic and audience they will be performing for, choose the right venue, and cast the appropriate talent. In addition, they use a variety of methods to advertise and promote the event, including billboards and demographic studies.
“To succeed in the music industry, it is important to learn the business, seek out a mentor, and take courses in music business and finance,” Peterson advises. “It is also helpful to have a producer who understands your musical style and can guide you in all genres. Networking and building relationships with industry professionals can also be beneficial. Finally, it is important to be open to learning and adapting to change.”
Peterson is particularly excited about his signed artist, Miles. Peterson is particularly excited about his signed artist, Miles. “His style is classic and mature yet young and fierce, and current with the times. This artist is not just a singer but one who takes on real issues with his music and inspires an audience to look at them selves in many different ways while giving them a true feeling of love and faith. The album the love experience is just that and the miles love experience is a true journey to the ears. His first single will be out 2023 and the world should get ready for the voice of miles.”
With a track record of successful events like the “Hair Affair” show and “Redemption the Movie,” Peterson has proven his expertise in the industry. And as the music industry continues to evolve, he and his team at Lukrush Trade Management Holding LLC are always looking for new and innovative ways to showcase the talent of the artists they represent.