Those on the inside know that the public relations industry is about more than just looking good in the press. It’s about learning to tell your brand story and engage in a real and unique conversation with your audience. That’s why Otter PR, led by experienced consultant Scott Bartnick, achieved infamous status as a public relations team in 2020. Through guaranteed press placements and verification strategies, Bartnick and his team showed that they are here to stay.
At only 29, Bartnick already has a career’s worth of public relations and e-commerce experience under his belt. A serial entrepreneur, Bartnick has always had good business sense. But that didn’t stop the COVID-19 pandemic from catching him off guard. He was working on a company that specialized in festivals and large events at the time that the pandemic hit, and suddenly his well-laid plans simply weren’t feasible any longer. “The writing was on the wall,” said Bartnick. “I knew I had to adapt to change or be up-ended, so I focused on my strengths and what I knew I could do to help others and myself succeed: helping brands build and grow.”
And that’s when Otter PR started to grow.
For a young agency, Otter PR certainly doesn’t act like a novice company. Based in Orlando, Florida, Bartnick’s team has more than 100 years of combined experience in public relations, media work, and brand building. The Otter PR team works with businesses as well as personal brands. They specialize in getting international media placements for their clients. They also help their clients achieve verification on social media platforms. “Everyone has a story to tell. Our clients are no different,” says Bartnick, “but those stories can be easily lost in the waves of digital media content that are generated online every minute. Our team prevents that by getting our clients’ stories into the outlets and placements where they will be highlighted as thought leaders and be able to engage with other leaders in their field.”
Bartnick, who sees himself as the “head otter” of his firm, attributes Otter PR’s success in the last year to his hardworking staff. According to Bartnick, their commitment to a personalized, actionable branding strategy for all of their clients is what sets Otter PR apart. “When you develop a process that has proven itself to be effective, trust in it,” says Bartnick. “Our process at Otter PR has generated consistent and high-quality results because we trust in and follow it, which has helped build trust with our clients since day one.”
Though still young in business years, Otter PR already stands tall in the public relations market. Based on what they achieved in 2020, they’ll be worth keeping an eye on in the coming year.