By Henry Uche
Following the launch of its third edition of Cement Promo in July with 32.3 million units of gifts attached, six Dangote’s Cement customers have received N1,000,000 each as the first set of millionaires in the ongoing “Spell Dangote & Become a Millionaire, Bag of Goodies Season 3” National Consumer Promotion.
The six customers emerged after picking the seven letters that make up the name ‘Dangote’ from bags of cement they used. Other prizes won at the draw were: Television sets, Fridges, standing Fans and power Generating Sets.
National Sales Director, Dangote Cement, Mrs. Funmi Sanni, explained that Dangote Cement as a customercentric organisation considered no amount too much to splash on its customers because they are the reason for their being in business.
Sanni explained that 500 customers are expected to win N1 million each, 100 customers would win N5 million each at the end of the Promo, coupled with N32 million worth of other gifts including television sets, Standing Fans, Generators and Fridges.
“We value our customers, they are the reason for our existence. Apart from the fact that we produce the best quality cement in the industry, we are even the most caring cement company in the industry.
“We are also the cement company with highest number of variety of cement for various application. Our cement is such that when you use our variety for plastering, you may not think of painting the surface again because it is very smooth and colourful and only Dangote can produce that”, Mrs Sanni stated. While congratulating the winners, she said the promo was deliberately planned for this period to help the Dangote Cement customers and consumers because of the hard times brought upon businesses by the Covid-19 disruptions.
While congratulating the winners, Mrs. Sanni, said the promo was aimed at giving back to consumers who have been the company’s pillar of support and to encourage them for more patronage. “We create value through quality products, exceptional service, competitive pricing and unparalleled consumer value proposition.”