Nigerian Breweries Plc has broken new grounds with Star Lager Beer entering into partnership with five European football clubs – Arsenal, Juventus, Real Madrid, PSG and Manchester City.
With this, Star has become the “official beer partner” of the five European clubs. It, therefore, has rights to promote the brands’ association with Real Madrid, Arsenal, Juventus, Manchester City and PSG in Nigeria and beyond and thereby underlining passion for football.
Revealing this in Lagos, yesterday, Nigerian Breweries Plc Marketing Director, Franco Maria-Maggi, said the partnerships with the five clubs was Star beer’s commitment to bringing new football experience Nigerians. With this deal, Star will engage consumers and fans with series of promotional events to enhance visibility of the European clubs in Nigeria.
Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo, said by becoming “official beer partner” of these five European football clubs, Star will organise “digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.”
The partnership, it was gathered, will give access to an archive of images and content from the five clubs, with an opportunity for Star to brand its bottles with logos of these clubs.
“Going forward, a bottle of Star would symbolise more than just another larger; it would mean a communion between a fan and the pride, history and colours of their favourite club side; Real Madrid, Arsenal, PSG, Manchester City and Juventus FC,” Adodo said.
Arsenal Football Club has won 13 league titles in its 130-year history and is loved by many Nigerians, who appreciate its easy-on-the-eye style of game possession. The club’s popularity soared in Nigeria when former captain and Olympic gold medalist, Nwankwo Kanu, played with the Invincibles alongside the great Thierry Henry, Patrick Viera and Robert Pires in the 2003/2004 season.
Juventus, with 32 Serie A titles, is the most successful Italian club ever. The club has a rich history of achievements and a big support base that extends beyond their hometown of Turin.
A record 11th UEFA Champions League title in 2016 ensured that Real Madrid continued its leadership as European football’s most successful club. It has rich history of signing the world’s most expensive footballers that go further to win individual prizes at the Ballon d’Or. Players, like Zinedine Zidane, Raul, Luis Figo, David Beckham and Cristiano Ronaldo have added to the club’s legacy.
Manchester City has become a top name in English football over the last decade. Young Nigeria forward for the team, Kelechi Iheanacho, remains a delight to watch as he finds his feet alongside Sergio Aguero, David Silva and Yaya Toure under the tutelage of the very successful coach, Pep Guardiola.
PSG is the relatively youngest of the five, but a top name in French football, winning the last four Ligue 1 titles as it pushes to become a major challenger in Europe. It is believed that Star’s partnership with these five greatest clubs may further encourage the clubs to include Nigeria in their summer pre-season tours.