Star lager beer has formally unveiled Afro hip-hop star, Burna Boy, in a new television commercial.
Themed: ‘Come to the Brighter Side’, the commercial showcases the life of Burna Boy as a music superstar, portraying him in various elements during a photo shoot and at a bar. It is also accompanied by a jingle composed and performed by Burna Boy himself. However, the new campaign will see Burna Boy feature in billboards across the country.
Speaking after the unveiling of the commercial, Burna expressed his delight thus: “I have never been much of an actor, so even though the cameras were on, what you see in this ad is me just being myself and celebrating the brighter side with Star. I’m thrilled to be part of the Star family and I can’t wait to partner with Star to create more magic and delight my fans.”
Also commenting, Portfolio Manager, National Premium brands, Sarah Agha, said: “Burna Boy is an amazing talent with a very likable personality. It’s no surprise he’s been so successful in the entertainment scene. It was interesting to have him star in our TVC as we prepare our consumers for what is to come in 2019. As you can see, his performance was full of joy and energy, and we look forward to unveiling bigger and brighter content with Burna Boy.”
Currently, Burna Boy is considered one of the biggest artistes from Africa, with impressive streaming numbers across Spotify, Apple music, Deezer and Youtube.