As part of StarTimes commitment to grow the local film industry, StarTimes is partnering with the Actors Guild of Nigeria (AGN) on content production, with a view to tapping into the vast deposit of original African stories yet untold.
Reaffirming StarTimes commitment to deeper investment in Nollywood, StarTimes CEO, Alex Jian, said the collaboration is very crucial with the growing demand for quality local content by Nollywood aficionados.
This was disclosed during a courtesy visit to StarTimes on Wednesday by the National President of AGN, Ejezie Emeka Rollas; Secretary, Abubakar Yakubu, and veteran actor, Segun Arinze. Also in attendance were StarTimes CEO, Alex Jian; StarTimes Content Director, Viki Liu; Asst. Marketing Director, Bose Adewara and Channel Manager, Ali Auta, among others
“When StarTimes entered the market about 12 years, our mandate was to provide digital-TV to every home. The reception was huge for us. However, at a time, we had more foreign content. Over the years, the standard of Nollywood has improved and so also, is the market. This brought about the need to satisfy this growing appetite for Nollywood. Thus, our new brand vision is to balance our content offering. We know AGN stands for the larger Nollywood market. StarTimes is glad to cooperate with you to bring significant impact to Nollywood as well as grow and ensure that filmmakers have value for their productions,” Jian said.
Commending the management of StarTimes for its contributions to the broadcast industry, AGN President, Ejezie Emeka Rollas, said the partnership will open a new window to a different form of entertainment that Nollywood actors have been doing over the years.
“The partnership will effectively help us to further attract more viewers with our proposed entertainment content as we have full insights into the industry. Actors Guild of Nigeria is all about entertainment as members are major influencers with millions of fans and followers around the world. Our goal is to activate the potentials of entertainment as soft power strategy for paradigm change especially in Africa for positive attitudinal change,” he said.