Pay TV network, StarTimes has further enriched digital TV viewing and family entertainment in Nigeria with the launch of a new lifestyle Igbo channel, Isi Mbido.
The new channel, which came live on StarTimes pay TV platform channel 172 (on DTT/antenna model) on Monday, was introduced to provide rich entertainment for Igbos and Igbo-speaking people in and outside Nigeria. This is coming following the successful launch of ST Dadin Kowa and ST Yoruba for Hausa and Yoruba viewers respectively.
Announcing the new channel, StarTimes Chief Operating Officer, Tunde Aina, said: “The new channel, Isi Mbido, which means The Source was a niche channel designed to entertain and propagate the rich Igbo culture, targeting the youth, the young at heart and the older generation. And in fact, the entire family primarily with movies, music, lifestyle and general entertainment content.
“The new channel seeks to fully explore the depths of culture and traditions of Ndi Igbo, their history, lineage, religious inclinations, business prowess, and so many other factors that make them unique in their own way. Some interesting Igbo movies, soaps and series are from time to time added to the mix, to give the viewer a well-rounded viewing experience.”
Aina added: “We hope to entertain viewers with over 1,000 hours of fresh content in the next one year. We hope to excite both Igbo people and lovers of Igbo culture within and outside Nigeria. We have series of events lined up and every form of collaboration will be utilised to make it one of the best channels. The channel is strictly Igbo but the movies will be subtitled in English for better understanding by non-Igbo who want to enjoy quality entertainment.
Some of the key programmes and shows lined up on the channel include Ututu Oma Nu, Oge Anuli, Umunwayin Agbara Ohuru, Omumu Asusu Igbo, Oge Ekene, Ihe N’eme Na Obodo and more.