February is the month of love and Valentine’s Day is a day set out to remember why we love, emphasizing the importance of love in our lives.
TECNO, Africa’s largest smartphone maker put together all the delicate components of a dreamy Valentine, added a spice of blue, breathe life into it and gifted it to people so they could have the chance to experience more.
The brand created a Valentine activity that slightly took participants out of their comfort zone but allowed them to show love and make it memorable.
Taking a cue from Big Brother Naija Finalist Bisola, who put out a viral video after being dared by a fan to ride a tricycle on the streets of Lagos, TECNO Mobile with support from Radisson Hotel Ikeja, FilmHouse IMAX Cinemas Lekki and Kunle Afolayan’s IRE clothing, decided to give four couples a special valentine treat through an online activity called the #IFYOULOVEME challenge which saw fans of the brand daring their loved ones to do something audacious.
TECNO’s PR and Strategic Partnership Manager, Jesse Oguntimehin, expressed his profound satisfaction at the success of the campaign, “this is what TECNO Mobile is all about. We love our fans and what better way to show it, than to encourage them to show love to their favourite people while we also give them a memorable experience”
Out of the tons of interesting and creative entries that included a lady acting as a bus conductor and another taking over the role of a suya merchant, Azeezat Lawal, Anita Clement, Ofere Oluwatobi and Oluwatoni Animashaun were selected as winners as they had the most creative dare responses with the highest number of views.