So what does it mean for your business?
Tedbree, A digital transformation to forward-thinking businesses founded to bring innovation right to the forefront by launching a project outsourcing and delivery platform matching world-class talents from across the globe to software development, product and creative design and digital marketing projects writes to us about the soon ending of cookie tracking.
The biggest question remains: How will marketing change after the death of the cookie?
Tracking users across the web is essential to many advertisers and businesses. However, user privacy concerns have become more critical to more and more internet users.
It came at a time of the implementation of GDPR, which made consumers much more aware of their online privacy.
There already is an option for consumers to opt-out of the third-party cookies and tracking, but digital advertisers are looking for ways to change their tactics.
You should look into boosting your CRM tools as such data will become crucial once cookie tracking is no longer in place.
However, here are some of the marketing trends you need to Adopt in 2022.
1. Invest in Online Events
Online events (such as webinars, seminars, or product launches) are always a great way to spread the word about your brand to your existing clients and potential new ones.
2. Personalization If you want to stand out in 2022, you need to personalize your marketing, which means personalizing content, products, emails, etc. Consumers like personalization.
3. Simplicity is King
Content is no longer king. There is tons of content on the internet but what matters most is relevance and quality!
4. Video Marketing
61% of marketers see video as a “very important or extremely important” part of their marketing strategy.
5. Conversational Marketing
In the interest of forging increasingly personal relationships between brands and consumers, more businesses are adopting a conversational approach to many aspects of communicating with their audiences, including via marketing.