By Chinenye Anuforo
As part of efforts to advance the positioning of tech talents across Africa, a leading global provider of technical talent solutions, Tek Experts, has appointed Modupe Ogundare as its new regional marketing manager for the African continent. This is in a bid to advance the positioning of tech talents within the African continent by delivering highly-skilled tech experts to global organisations across Europe, the Middle East, Africa, and North America.
Prior to this development, Modupe, who is a marketing and product leader with over seven years of industry experience within the marketing communications ecosystem, led the marketing team at Vetifly, a mobility-tech company, where she demonstrated exceptional leadership, creativity, and strategic business decision-making skills to implement effective marketing campaign strategies.
Commenting on the appointment, the Global Head of Marketing for Tek Experts, Katrina Busch, expressed her optimism that Modupe’s extensive years of experience across the marketing ecosystem is poised to set the company on a novel ride to success in Africa.
“As Tek Experts continues to evolve and grow, we are focused on increasing awareness and driving leads for our service offerings. This is because we are confident that Africa holds great opportunities for us and having a strong marketing professional in Nigeria will help us deliver on our growth strategy. As such, we are confident that Modupe’s strong experience in driving business growth through innovative marketing strategies will positively impact our desire to provide enabling opportunities for tech-savvy Africans to thrive globally,” she said.
Expressing her expectations on the new appointment, Modupe noted that she is excited to be joining a diverse marketing team that is passionate about creating opportunities that will help businesses, including youths, across Africa to succeed.
“As a newly-appointed marketing manager for the African continent, I am excited to join a diverse team of experienced and passionate leaders who are striving on a daily basis to help businesses succeed while also projecting the African continent as one filled with promising young talents. It is to this end I plan to take advantage of the many opportunities Africa holds by championing conversations around the creation of more rewarding opportunities for Africans by constantly engaging with industry stakeholders across board,” she enthused.
Tek Experts is a global outsourcing organisation which takes pride in its ability to provide specialised technical support services to globally-renowned organisations.