Ajayi Solomon Ovie, CEO of TMY Digital has emphasized the importance of verifying social media accounts and the imperative for public servants to make better use of the digital media.
“Verification in any social media gives the account owner benefits of higher trustworthiness, increased brand awareness and early access to special features,” he said.
Speaking further, he advised celebrities on how to avoid the pitfalls of social media: “Celebrities should learn to build their social media organically; they should avoid using fake social media machine to build their brands as this can cause a lot of damages to their brands.”
Ajayi Solomon―who is also CEO of TMY Media, the parent company of the recently launched TMY Digital―also spoke of the need to make the digital sector more vibrant in Nigeria.
His words: “Based on my digital experience and exposure, I think our government must maintain a minimum level of digital media fluency in Nigeria. This means using appropriate digital platforms to build more open, transparent, and participative local governments that are fundamentally collaborative.”
Digital media fluency, according to him, necessitates that today’s public servants develop, at least, working knowledge of myriads of technologies, including digital media and cloud computing platforms.
He said: “We can take that further by ensuring that all public sector employees, including all levels of appointed and elected officials and staff, have a comprehensive awareness of the implications of digital media as a tool for transparency in government and citizen engagement. Ultimately, this will enable them to develop effective standards and protocols in the digital sector.”
TMY Digital, a digital marketing company under his TMY Media group, has maintained its status as the leader in social media verification.
“We are Number one and we are doing everything for our clients to remain no 1,” the TMY Digital boss affirmed.