Chioma Ifeanyi-Eze, a former finance professional with 11 years of experience, has made a successful transition into entrepreneurship. After working with companies such as Jumia Nigeria, she launched her own business school, Chioma Business School (CBS), and used her personal Facebook page to share her teachings with the world. With hashtags like #chiomasbusinessschool and #chiomabusinessschool, Chioma’s practical approach to business quickly gained a following, leading to her account being verified by Facebook.
The CBS website offers a variety of resources for those looking to improve their business skills. Individuals can join her email and WhatsApp list, purchase business courses, read past teachings, and even book a premium one-on-one session with the expert. As a wife and mother of four, Chioma proves that anyone can succeed in business with the right tools and mindset.
Chioma’s success has earned her the title of “Queen of Simplified Accounting.” She has bookkeeping and accounting experience for over 500 businesses and has trained more than 20,000 business owners. Her positive attitude and practical approach have made her one of the top 14 Most Loved Business Owners on Facebook (FMLBOOF), as announced by Sabistation CEO Ediale Kingsley.
In one of her regular Facebook posts, Chioma shared 10 marketing strategies she would use if she were opening a car wash or laundry service. From utilizing social media advertising to training staff on upselling and customer service, she emphasizes the importance of thinking outside the box and finding innovative ways to attract customers. She also suggests using retail software to store customer data and incentivize repeat visits, as well as actively collecting customer feedback for improvement.
Chioma also highlights the three core duties of a successful business owner: production and operations, sales and marketing, and leading and strategy. According to her, a business may suffer stagnation if the owner does not balance these three roles. She provides an example of a bakery owner who only focuses on production and operations, resulting in a stagnant business. However, the owner who balances all three roles sees significant growth in their business. Chioma emphasizes the importance of understanding how to blend these three focus areas to achieve success in business.Chioma has made a name for herself as a practical and successful business owner and teacher. With her business school, she is empowering others to achieve their own success and growth.