Trophy, a popular lager on the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev) has launched a campaign, #RaiseATrophy, aimed at supporting Nigeria’s national team at the 2018 FIFA World Cup holding in Russia.
The campaign is undergirded by the belief that when confronted by challenges, Nigerians have always risen to the occasion and achieved the impossible as evidenced by its being the first African team to win the football Olympic gold medal, among other feats.
Speaking on the thrust of the campaign, Marketing Director, International Breweries Plc, Arne Rust, noted that, “the #RaiseATrophy campaign is a demonstration of the fact that Trophy lager believes in Nigeria and the affirmation that the country can brave the odds to bring home the ‘Trophy’.
Thiscampaign is also consistent with our brand’s position asprimus inter pares, pride of the west and widely accepted as the Honourable beer that’s deeply rooted in the region’s socio-cultural values, and loved by consumers because of its distinctive taste and quality.”
As part of activities driving the campaign, Trophy lager unveiled the biggest world cup trophy monument at the National Stadium in Lagos. The monument was built with Trophy cans, it is a spectacular edifice that catches the attention of sport loving Nigerians.