Truecaller today has announced the global launch of its Truecaller SDK solution exclusively for the mobile web platform.
With this, Truecaller SDK now supports all the key mobile platforms across Android, iOS, React and now mobile web including Progressive Web App support. Developers can access the mWeb SDK from Truecaller’s global developer portal.
Across emerging markets like India and Africa, mobile web-based experiences on smart phones are proving to be the first point of discovery for users trying to access products and services online. One of the key challenges in these markets has been to onboard users using email or other modes and getting verified using the inefficient OTP process. This SDK solution on mobile web is intended to simplify this process for developers through its OTP-less and free to use phone number based verification solution, allowing their users to seamlessly and securely access services using their Truecaller credentials.
This ensures there are reduced barriers along with fewer user drop offs and resulting in increased growth in verified users that contributes to minimized business risks for the developer.
Commenting on the launch, Priyam Bose, Global Head, Developer Platform & Relations, Truecaller, said: “Our vision has always been to enable the developer community by providing them with solutions that help them build user-focused, trust-based and growth-oriented products. User onboarding and verification continue to be one of the critical use cases for developers as it is crucial in creating a first impression for their users in terms of building a seamless and secure product experience. On an average, developers in growth markets are starting to see anywhere between 40 per cent -60 per cent of their users now coming from mobile web, giving us more reasons to launch our Truecaller SDK solution for mobile Web interfaces.”
This launch extends Truecaller’s philosophy of building and solving problems at scale for users and developers globally, with value-driven functionalities.